Reportedly, executives at Abercrombie and Fitch have offered to pay the men and women of the hit MTV show “Jersey Shore” to not wear any Abercrombie clothing on the program.
In a statement released by the company, Abercrombie officials express their belief that any association with the cast members of the reality show is the exact opposite of the message they are trying to send out.
Many experts, including MTV executives, are passing off the offer as nothing more than a publicity stunt by Abercrombie and Fitch. By making the offer and associating the brand with “Jersey Shore” in headlines is actually getting Abercrombie publicity that it would otherwise never receive.
The offer to pay off the members of the cast comes after Mike Sorrentino, better known as “The Situation,” has been seen wearing Abercrombie clothing often lately.
The offer is very transparent according to attorney Jordan Yospe who makes it clear that if the clothing company were serious, they would sue “The Situation” and “Jersey Shore” for using the Abercrombie name and logo without express permission.
The offer made by Abercrombie is less of an expressed fear by the company that their image is being tarnished and more of an admission that “Jersey Shore” is just too popular and that Abercrombie cannot help but try to grab onto the coattails of MTV to gain some more popularity itself.